New Work: Kind of Fashion 01

It’s difficult to talk really in depth about a fashion shoot. Intellectually I mean. Or at least in the way I’m used to talking about photography. Though maybe some will disagree. For me, a fashion shoot is what it is. Which is fun and hopefully a bit creative and interesting and weird and all that. A chance to play around with some stranger ideas that would never fly at a magazine or newspaper. An opportunity to say things like, Hey, I think we should do this shot underwater. At least that’s how it was on this particular shoot with Sula Clothing, out of the UK. They were awesome. We holed ourselves up in an old house along West Lake with two models, several cameras, 30 outfits and a makeup person that slept on the couch for the majority of the time there. I tried to keep things different but connected, and we came away with some images I’m really proud of. I can’t wait to work with them again.